Old School PI New School PI

Old School vs. New School

The public perceives us private investigators as one thing, but we view ourselves differently.

Hollywood paints one picture, but the real-world private eye stars in a different role.

Let’s call it old school versus new school.

Take a look at how we’ve changed:


OLD: Place a ketchup packet or a cheap watch under the tire of your Subject’s vehicle to know if or when they’ve left.

NEW: Place an unmanned surveillance vehicle or any one of a host of live-streaming, covert cameras on public property near your subject’s location.


OLD: An ankle-holstered pistol, a heavy right-hand, and a bad attitude.

NEW: A heavy dose of the get-the-heck-out-of-there if shit gets real.


OLD: Grease the palm of your local bartender or valet for the scoop on your subject.

NEW: Flip open your laptop and utilize hundreds of open-source intelligence (OSINT) avenues to know your subject’s habits and patterns.


OLD: The black box: your client sends in the case request, you do the work, but you spit out a vague report leaving your client wondering how the results were obtained.

NEW: Full transparency. No mysterious or hidden methods, illegal, unethical, or questionable practices.


OLD: Because of the rural location, use a two-investigator surveillance team with one PI stationed at each end of the road in which your subject lives.

NEW: Use of an unmanned aerial vehicle (UAV) AKA, the drone, overhead with real-time video capabilities.


OLD: Cold calls to attorneys to drum up work.

NEW: Online content that displays your expertise and thought leadership while building trust with your current and future clients.


OLD: Your name emblazoned on the frosted glass of an office door in a seedy part of town.

NEW: Remote working =  Low overhead expenses forever!


OLD: Fedora and trench-coat-wearing, cigarette-smoking, Bourbon-swizzling, hard-boiled private dick.

NEW: Just Bourbon. Always Bourbon.


OLD: The lone wolf detective.

NEW: The highly-connected business person; the valuable member of the community.