The E myth manager is an entrepreneurial manager who acts as if he owns his organization, separate and distinct from the organization at large.
Rules of the E Myth Manager:
- Know what you want
Pursue your own vision, not someone else’s. Because you’ll never be able to match someone else’s passion for their own vision, get your own.
The Vision must be bigger than simple benchmarks and instead comprise a whole enterprise.
2. Know you have the power to get it
Once you know what you want, only you can get it. You can’t delegate responsibility for inventing your own life.
3. There can be no causes other than your own
Most people have forsaken their own lives in order to fill someone else’s vision. All the time mistaking the word career for the word life. So far you’ve only been achieving benchmarks in life. Focus on the total and whole vision you have for your life.
4. If you cannot manage yourself, you cannot manage anything.
You must have a vision for yourself and that vision should to compass who you wish to become-not who you are. Think of the scale of your vision. There are no small people, only small visions.
5. There are no simple answers, only complex questions.
6. It’s going to get worse before it gets better
7. These rules must become the defining principles of your life
Levels from highest to lowest:
Emperor – worries about the enterprise
Manager – worries about the business
Technician – worries about the practice
Your goal should be to be the emperor. Stop acting like a technician or manager. Stop going to company meetings. Stop doing work. Write the manual. Put a system in place. Get out of the practice.
Develop the following to become an Emperor:
- Your Primary Aim
Ask yourself the most important question: What Do You Want? What do you want for yourself as opposed to what do you want for your organization? Your organization, second, you come first.
2. Strategic Objective
Define what your company is objective is and use external factors to determine whether or not you were achieving that primary aim.
3. Financial Strategy
Income is the money that everyone is paid. Profit is what’s earned after everyone is paid. And equity is what the business is worth.
4. Organizational Strategy
You do not organize people, you organize work. You do not create a position for any person ever. You create the organization system first and the positions will identify themselves. The seven essential functions include marketing, management, money, leadership, lead generation, lead conversion, and client fulfillment. Go to work on your business, rather than in it.
5. Management strategy
The E-myth manager believes that process, not people, is what distinguishes great companies. Find things that can be replicated, and put them into your system.
6. People strategy
To really revolutionize the people processes that your company becomes a master at understanding the system, sustaining the system, Practicing assistant, improving the system, and transforming the system.
7. Marketing strategy
True marketing calls for the ability to understand that your entire organization is in fact the product being offered for sale. Marketing communicates your promise, that’s true, but true marketing has also to do with the way your organization delivers it promises.
Find out what your “waiting room” is, where customers are driving themselves nuts (sitting a room for hours, for example, prior to seeing the doctor).