Tell your audience your actions and your thoughts. Develop forums and followers around this – be a thought leader.

Avoid factories, but endorse organizations. Factories prevent and avoid big ideas. Avoid them because factories focus on the status quo and stymie creativity.

How change is made: By not asking for permission and instead asking for forgiveness is the idea fails.

Initiation is the hardest thing to do, but that is what leaders do.

To lead:

1. Publish a manifesto
2. Make it easy for your followers to connect with you
3. Make it easy for your follower to connect with each other
4. Realize that money is not the point of the movement
5. Track your progress

Trial and error: if your business requires success before commitment, it will have neither.