After starting and failing for 14 years at entrepreneurship the author finally succeeded. His argument is that you can form a business in seven days with a simple WordPress page and an executed idea. He believes in the lean startup methodology by validating your idea as you might with the landing page and a PayPal payment.

He argues that either software as a service or service as a service for your two best options starting a company. This is because there’s a good chance of recurring revenue with a little overhead and start-up costs.