The E Myth Revisited
Michael E. Gerber
1. The entrepreneur – the dreamer, the man who wonders “What if?” At all times. Not “the boss.”
2. The Manager – the guy who puts everything in its place. Runs the ship.
3. The Technician – the person who gets the job done. He does. Doesn’t think grand plan style or long-term. Focused on getting it done. Tactical view vs strategic view.
If you want to work in a business, get a job. But don’t work in your own business. If your business depends on you, you don’t own a business, you have a job.
Infancy stage: the boss (you, owner) does all the work. W/o you there is no company.
Adolescence stage: hiring your first employee and delegating the task to him/her, usually a technical person who can do the things you don’t want to do. However, no one will have the same degree of desire or passion about it as you.
Comfort Zone: after the adolescence phase when the owner may lose faith in his employees that they are not doing it right. He shrinks the company and “gets small.” The problem is the true warrior blasts past that phase and goes past his comfort zone. Turns his lead into gold. His comfort zone is the level at which he can maintain the company and still be comfortable.
The difference between a mature company and an adolescent company is that an adolescent company leaves everything up to chance. A mature company has a vision where the future is shaped, a plan. It must be written down. A vision for future.
Maturity: before a company can be successful, it must already act like a successful company. Prepare to win. The point of the business is not the work, it’s the business itself.
Have a clear picture of the customer. Act as-if.
Turn-key Revolution: franchise business model
It focuses on a system, not people. Rules:
1. Consistent level of value
2. Lowest skilled employees – find a system that leverages your ordinary employees to produce extraordinary results
3. Provides structure and order
4. There will be an operations manual
5. The model will provide a uniformly predictable service to the customer
6. Utilize a uniform color, dress, and facilities code
1. Innovation – creativity thinks new things, innovation does new things. Ask questions about your business based on your customers wants
2. Quantification – put everything you do into a metric
3. Orchestration – eliminates the need for discretion, or choice, in your business. Put the system together to make sure the customer gets the same exact thing every single time
Business Development Plan
1. Your Primary Aim – what do want out of life. Work every day to accomplish another step toward achieving who you want to be. The ordinary man sees everything as a blessing or a curse, while the warrior sees everything as a challenge.
2. Your Strategic Objective Standards: money, an opportunity worth pursuing,
3. Your Organizational Strategy – organizational chart for all positions, even if it just you!
4. Your Management Strategy – operations manual
5. Your People Strategy – treat the work as a game
6. Your Marketing Strategy – know who your customers are and why they buy
7. Your Systems Strategy – write scripts for each action Soft, Hard, and Information Technology systems