All Marketers Are Liars
A great story:
We make extremely judgmental 1st impressions and then we resist changing them.
Stories let us lie to ourselves. The story sells, not the goods or products.
On competition with the big boys: “Don’t try to out-Amazon, Amazon.” Find your story and tell it.
Make your story repeatable. The “I can’t believe that!” stories are ones that beg to be repeated. Find that story and tell it repeatedly. Boredom will not help you grow – be a purple cow.
On extremism: You succeed in marketing by being an extremist on the far left or far right, and then you gracefully shift your product or service to the middle. (think: Metallica and Green Day).