What Does Gravitas Mean?

There is a stigma attached to private investigators. Most of it was created by Hollywood, but a few rotten apples continue to give our line of work a bad reputation.

You know them, they’re the ones that toe the line or sometimes cross it.

That line is the law. That line is ethics. That line is morality.

Some private investigators step over that line and they’re the ones you hear about in the news. The same goes for any profession – cops, lawyers, hedge fund managers, and even priests.

It’s the small minority that affects the whole – one bad apple spoils the bunch.

I started a private investigations company with that in mind – to escape the Hollywood-ized gumshoe and to break away from the shady private eyes that give us a bad name.

How do we do break away?

Well, it starts with the name….Gravitas.

grav·i·tas

/ˈɡravəˌtäs/

noun

noun: gravitas

dignity, seriousness, or solemnity of manner.: “a post for which he has the expertise and the gravitas”.
synonyms: dignity, seriousness, solemnity, gravity, sobriety, authority, weightiness
antonyms: frivolity

Gravitas is not something just this company or this profession needs, it’s something the world needs.

Take one look at the political landscape, and you’ll find people who need gravitas. The word was practically invented for this scenario – for those who lack that depth of character necessary to lead the free world.

So, the next time you look to authority figures, leaders, or even private investigators, make sure they have the right stuff…make sure they have GRAVITAS.